When it comes to survey platforms, there's no shortage of powerful options - but the best choice always depends on your context. Whether you’re running customer research, evaluating programmes, or measuring social impact, it’s important to pick the platform that’s built for the kind of data (and decisions) that matter to you.

In this post, we compare Alchemer and Makerble Surveys, highlighting where each platform shines - and which situations call for something more tailored.

📊 If you're focused on customer experience and market research…

Alchemer (formerly SurveyGizmo) is a well-established platform geared towards businesses that send high-frequency surveys to tens of thousands of respondents regularly, particularly in the worlds of sales and marketing.

• Strengths:
  • Strong focus on Voice of the Customer (VoC)
  • Broad integrations with tools like Salesforce and Tableau
  • Enterprise reporting features

If you're a marketing team needing to run A/B tests on landing pages or embed survey popups across webpages - Alchemer does that well.

🧭 If you're tracking change over time, across programmes and people…

That’s where Makerble Surveys comes into its own.

Makerble isn’t just a survey tool - it’s a platform for longitudinal insight, where each response connects to a wider picture: outcomes, stories, participants, and programmes.

• Why choose Makerble Surveys?
  ✅ Track change over time at the individual or group level
  ✅ Link survey data to named participants in your CRM
  ✅ Deploy surveys automatically based on events and statuses (e.g. after attendance, onboarding, or graduation)
  ✅ See results visualised in timelines, spider plots, dashboards and charts
  ✅ Collect data offline and in person — ideal for fieldwork
  ✅ Work with qualitative and quantitative data in one system
  ✅ Built-in GDPR consent, data control, and multi-project governance

If you're a charity, public body, consultancy or research team evaluating outcomes - especially in education, health, employment or community engagement - Makerble Surveys was built for your world.

🧠 A note on flexibility

While both platforms offer advanced survey building features, Makerble’s edge is in its integration with your workflow:

• Want to embed a survey on your website? ✅
• Want to automatically send follow-up surveys by SMS? ✅
• Want to import legacy data and map it to respondents? ✅
• Want to run an offline baseline and compare it to a six-month follow-up? ✅
• Want to overlay feedback, notes and progress in one participant timeline? ✅

That’s not a plug-in - that’s standard.

🤝 Built for collaboration

Where Alchemer leans toward solo survey designers or siloed teams, Makerble Surveys supports collaboration across departments, partners and projects - with role-based access, survey templates, reusable questions and data governance views that keep everything manageable at scale.

🏁 So, which is better?

It depends what you're measuring.

• If you need customer surveys for CX teams, feedback loops for digital products, or marketing research pipelines, Alchemer is a solid enterprise choice.
• If you need a platform that helps you understand change, demonstrate impact, and improve services, Makerble Surveys gives you everything you need - plus the flexibility to evolve as your programmes grow.

Curious to see how Makerble Surveys might work for your team?
Try it free or Book a Demo - and discover how to take your insights further.

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